ANNOUNCEMENT: Read For Pixels Campaign 2016 – 2nd Annual International Women’s Day Edition

reveal-read-for-pixels-2016-slideFEBRUARY 1st, 2016 (WORLDWIDE): The Pixel Project, a 501(c)3 anti-Violence Against Women non-profit, is proud to announce the upcoming second International Women’s Day (IWD) Edition of their “Read For Pixels” campaign featuring live Google Hangouts with award-winning bestselling female authors in honour of International Women’s Day 2016 and in support of the Celebrity Male Role Model Pixel Reveal campaign, which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence. Participating authors include Alexandra Sokoloff, Claudia Gray, Colleen Houck, Darynda Jones, Kelley Armstrong, Keri Arthur, Laurie R. King, Martina Boone, Nalini Singh, Rachel Vincent, and Tamora Pierce.

“Read For Pixels” IWD 2016 Google Hangout sessions will run on Friday, Saturday, and Sunday evenings throughout March 2016. Each session will feature an author reading from one of their books and discussing their writing, why they support ending violence against women, and women in the media, geek culture, and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.

Participating authors have also generously donated a range of exclusive goodies to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: 1-to-1 Skype chats for fans and book clubs, signed first editions or special editions of popular books by participating authors, a chance to be or name a minor character in their upcoming books, author-curated goodies bags, and more. Additional goodies are donated by Kensington Books and Berkley/NAL at Penguin Random House, as well as legendary Science Fiction author Lois McMaster Bujold, acclaimed Science Fiction and Fantasy author Kate Elliott, and New York Times bestselling author Jennifer L. Armentrout. Donations begin at as little as US$10 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount. Fundraising will take place on Indiegogo in tandem with the Google Hangout series over the month of March.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed female authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project.  “Since its debut in 2014, 41 authors have participated in the Read For Pixels campaign, collaborating with us to raise over US$21,000 for the cause and ignite online discussions about violence against women by fans and supporters. This is the second year we’re holding the International Women’s Day Edition of the campaign in recognition of the importance of the voices of female authors, a number of whom have faced gender-based violence in their lives. It is our hope that their support of the cause will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”


For more information: Regina Yau or Maria Del /

Find out more about Read For Pixels at:

About The Pixel Project (

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.