Pixel Project Announcements

CAMPAIGN ANNOUNCEMENT: Special Pre-launch Reddit “Ask Me Anything” Marathon with “Read For Pixels” 2014 Authors

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AUGUST 31st, 2014 (WORLDWIDE): The Pixel Project, an anti-Violence Against Women non-profit, will be teaming up with select communities on reddit, one of the biggest social networking communities in the world, for a special two-day “Read For Pixels” AMA (Ask Me Anything) marathon on September 2nd and September 3rd 2014. This marathon is being held in support of the upcoming “Read For Pixels” 2014 campaign, which will feature live Google Hangouts with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign, which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence.

This special AMA marathon will be hosted at the Books subreddit (www.reddit/r/books). “Read For Pixels authors participating in this AMA marathon include Ellen Hopkins, Robert J. Sawyer, Cinda Williams Chima, Chuck Wendig, Delilah S. Dawson, Alyson Noel, Jasper Fforde, Simone Elkeles, and G. Willow Wilson. The AMA will be overseen by over 12 moderators from the Books and Fantasy subreddits.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that reddit will be joining us in building widespread support for the cause via Read For Pixels,” said Regina Yau, Founder and President of The Pixel Project. “It is our hope that members of the reddit community showing their support of the cause to end violence against women will inspire others worldwide to not only attend the upcoming author Google Hangouts, but to also donate generously and begin taking action to stop the violence in their communities wherever they are in the world.”

More information about Read For Pixels can be found at: http://is.gd/Read4Pixels2014.

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For more information, contact The Pixel Project team at info@thepixelproject.net.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Reddit (www.reddit.com)

Reddit is one of the largest social networking / interest group sites on the web.  It is made up of thousands of sub-groups that range from generic ‘books’ or ‘sports’ to niche communities like ‘Fantasy’ to some of the oddest groups on the internet.  Each community is moderated by volunteers and, collectively, they make up reddit.com. The reddit.com Books community (www.reddit.com/r/books) is made up of 2.7 million fans of books and literature – one of the biggest groups on the site. The Fantasy group (www.reddit.com/r/fantasy) is a collection of 60,000 speculative fiction fans and a writer-friendly place that has hosted more than 200 of these ‘Ask Me Anything’ or AMA sessions.

ANNOUNCEMENT: Read For Pixels 2014 – Live Google Hangouts with Award-winning Bestselling Authors saying NO to Violence Against Women

reveal-read-for-pixels-slideAUGUST 11th, 2014 (WORLDWIDE): The Pixel Project (www.thepixelproject.net), an anti-Violence Against Women non-profit, will be holding the first “Read For Pixels” 2014 Google Hangout Sessions featuring live Google Hangouts with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign (http://reveal.thepixelproject.net), which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence (www.ncadv.org). Participating authors include Joe Hill, Ellen Hopkins, Robert J. Sawyer, Cinda Williams Chima, Chuck Wendig, Kevin Hearne, Delilah S. Dawson, Alyson Noel, Jasper Fforde, Sarah J. Maas and G. Willow Wilson.

The “Read For Pixels” Google Hangout sessions will run on Friday, Saturday, and Sunday evenings throughout September. Each session will feature an author reading from one of their books and discussing why they support ending violence against women, their writing, and women in the media and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.

Participating authors have also generously donated a range of exclusive “goodies” to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: 1-to-1 Skype chats for fans and book clubs, signed first editions or special editions of participating author books, brand-new Drabbles (100-word stories), a handwritten short story or poem on a postcard, and more. Additional goodies are donated by Bloomsbury Books and Romance author Lori Foster. Donations begin at as little as US$10 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount. Fundraising will take place throughout September.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project. “It is our hope that their support of the cause to end violence against women will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”

More information about Read For Pixels can be found at: http://is.gd/Read4Pixels2014.

 

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For media and other inquiries, contact The Pixel Project team at info@thepixelproject.net or pixelprojectteam@gmail.com 

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

CAMPAIGN ANNOUNCEMENT: THE PIXEL PROJECT LAUNCHES THE “100 FOR 100” DONOR PROGRAM

reveal-100-for100-slide_FINAL221 JULY 2014 (WORLDWIDE): In an effort to engage small-to-medium independent businesses in the fight to end violence against women, The Pixel Project (www.thepixelproject.net) has launched the “100 For 100” donor program (http://is.gd/100For100) in support of the Celebrity Male Role Model Pixel Reveal campaign (http://reveal.thepixelproject.net) which aims to raise US$1 million to support The Pixel Project and the National Coalition Against Domestic Violence (www.ncadv.org).

The “100 For 100” donor program, which will run from 21 July – 31 August, 2014, is a simple and affordable way for small-to-medium independent businesses to support the fight against Violence Against Women (VAW) by making a single US$100 online donation to the Pixel Reveal campaign, which rallies the global audience to donate US$1 per pixel to unveil an online million-pixel mystery collage of world-exclusive celebrity male role model portraits. Each US$100 donation will reveal 100 pixels. As more pixels are revealed, the cover picture will fade out to uncover the portraits underneath it. When a celebrity male role model is fully revealed, an exclusive anti-VAW public service announcement from him will be launched to help trigger conversations about VAW, and inspire men and boys to take action to stop VAW. The distinguished line-up includes a Nobel Laureate, a two-time Pulitzer Prize Winner, and a world-renown environmentalist.

“When people think about companies who donate to causes, they usually think of major corporations making huge donations,” said Regina Yau, founder and president of The Pixel Project. “The 100 For 100 donor program was created because we believe that small-to-medium independent businesses can be powerful grassroots advocates for spreading the message about stopping VAW because they are frequently run by women or families, and play a vital role in the well-being of their local communities. We hope they will participate in “100 For 100” to help us and NCADV keep our anti-Violence Against Women campaigns and programs running while also sending an inspiring message to their communities that Violence Against Women must end.”

Participating businesses will enjoy a special “100 For 100 Donor Privilege Package” which doubles as tools for them to help spread the word about stopping VAW. This package includes: The “100 For 100″ donor logo gallery on the Pixel Reveal campaign website where visitors can click on each logo to be taken to the donor’s business website; A Pinterest “100 For 100″ logo gallery featuring “100 For 100″ donor logos; a special badge that “100 For 100” donors can embed on their website; a weekly blog announcement featuring the logo and bios of all “100 For 100″ donors for that week, which will be shared with The Pixel Project’s Facebook and Twitter supporters as well as NCADV’s Facebook page; a special “100 For 100″ testimonial page featuring participants’ supporting quotes together with their founder/CEO’s head shot; and a short 3-question written interview about why they support ending VAW, which will be published as part of the special “100 For 100” interview series starting in October 2014 (Domestic Violence Awareness Month). Through this package, “100 For 100” donors could reach a potential new audience comprising The Pixel Project’s active 35,000-strong online social media community as well as NCADV’s 65,000-strong Facebook page.

More information about how businesses can become “100 For 100” donors can be found by visiting: http://is.gd/100For100. “100 For 100” donations should be made directly via http://www.razoo.com/story/The-100-For-100-Campaign. Participating business will receive an e-receipt (tax-exempt for U.S.-based businesses) via email as well as a separate email with a unique link showing them the pixels they have helped to reveal.

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For further information about “100 For 100″:

For further information about the Celebrity Male Role Model Pixel Reveal campaign visit: http://reveal.thepixelproject.net

For further information, please contact:

Maria del Rio – Project Assistant, The Pixel Project:

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel. The US$1 million will be used by The Pixel Project and NCADV to strengthen efforts to end VAW. 

LAUNCH ANNOUNCEMENT: The Guy Gavriel Kay Double Drabble Pixel Fundraiser

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1 MAY 2014 (WORLDWIDE): The Pixel Project and Guy Gavriel Kay, award-winning bestselling author of The Fionavar Tapestry trilogy and Sarantium diptych, are proud to jointly present the Double Drabble Pixel Fundraiser in support of the Celebrity Male Role Model Pixel Reveal campaign which aims to raise US$1 million in aid of The Pixel Project and the National Coalition Against Domestic Violence. The Double Drabble Pixel Fundraiser will run from 1 May – 14 May 2014.

Mr Kay has written two exclusive 100-word Drabbles (100-word stories) for The Pixel Project. One takes place after the conclusion of his Sarantine Mosaic, two novels inspired by 6th century Byzantium. Because this has an implicit ‘spoiler’ effect for those who haven’t read the books, he is also offering a Drabble that takes place before the opening of The Summer Tree, the first volume in his high fantasy trilogy, The Fionavar Tapestry. There is a motif that links both Drabbles.

Donors who donate US$50 will have a choice of one of the Drabbles and donors who donate US$75 will receive both Drabbles. Supporters are happily urged to acquire both Drabbles at the discounted donation level and they can make their donations online via the Pixel Reveal campaign donation page (http://reveal.thepixelproject.net/buy-pixels/) or the Razoo donation page for the campaign (http://www.razoo.com/story/Pixel-Reveal). All donors will be sent their Drabble(s) within one week after the end of the fundraiser.

Mr Kay said: “The Pixel Project, a nonprofit resisting violence against women worldwide, deserves endorsement – and it has mine. One of the measures of a culture for me is the treatment of women in that society. I’m pleased to contribute these two ‘themed’ short pieces for this fundraiser, and urge my readers to add their support.”

The Pixel Reveal campaign rallies the global audience to unveil an online million-pixel mystery collage of world-exclusive celebrity male role model portraits by donating US$1 per pixel. For example: the $75 donation would reveal 75 pixels. As more pixels are revealed, the cover picture will fade out to uncover the portraits underneath it. When a celebrity male role model is fully revealed, an exclusive anti-VAW public service announcement from him will be launched to help trigger conversations about VAW and inspire men and boys to take action to stop VAW. The distinguished line-up includes a Nobel Laureate, a two-time Pulitzer Prize Winner and superstar Environmentalist.

Regina Yau, Founder and President of The Pixel Project, said: “We are delighted to have the support of Mr Kay who is a superb author and an excellent male role model himself. It is our hope that Mr Kay’s support of the cause to end violence against women will inspire fans of his acclaimed books, the wider Science Fiction and Fantasy community, and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”

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To donate to the campaign, visit either of these pages:

For further information about the Celebrity Male Role Model Pixel Reveal campaign: http://reveal.thepixelproject.net

For further information, please contact:

Maria Del Rio – Project Assistant, The Pixel Project:

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Guy Gavriel Kay (www.brightweavings.com and www.guygavrielkay.ca)

Guy Gavriel Kay is the author of twelve novels (most recently River of Stars), and a book of poetry. He has written book reviews and social and political commentary for the National Post and the Globe and Mail in Canada, and The Guardian in England. Translations of his fiction exceed twenty-five languages and his books have appeared on bestseller lists in many countries. Kay has spoken and read on behalf of his publishers and at literary events around the world. He was been nominated for and has won numerous literary awards and is the recipient of the International Goliardos Prize for his contributions to the literature of the fantastic.

Artist credits:

  • The Sarantium series – Cathy MacLean; Publisher: Penguin Canada
  • The Fionavar Tapestry cover – Ted Nasmith; Publisher: HarperCollins Canada
  • Author portrait – Samantha Kidd Photography

A Few Words Before We Begin The Survivor Stories Blog Interview Project

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A very warm welcome to the Survivor Stories Blog Interview Project!

Sharing one’s survivor story is a highly sensitive and personal decision. It isn’t an easy thing  to do so, especially when victim-blaming-and-shaming is the typical knee-jerk response to any form of Violence Against Women (VAW) in many communities and cultures worldwide. Consequently, most survivors subside into silence, preferring to recover from the abuse and rebuild their lives privately, quietly, peacefully.

We know this because we have listened to survivors (some of whom have been part of The Pixel Project team or who have supported our campaigns for years) tell us this.

We know this because when we do our daily curation of news about violence against women and girls worldwide to share via our social media channels, stories and interviews with VAW survivors are still too few and far between.

We – all of us, not just The Pixel Project team – should know this because with at least 1 in 3 women worldwide having faced some form of VAW in their lives, it is pretty much inevitable that some of our friends, family members, co-workers, classmates, and neighbours are survivors. We just don’t know who they are because they don’t talk about it.

I know this because my maternal grandmother who survived over half a century of abuse from my (now late) maternal grandfather doesn’t want to talk about it. Neither do my aunts, uncles, and my mother who all grew up witnessing their father’s violence against their mother, and who all escaped from home as soon as they finished high school. They consider it a shame and embarrassment to do so publicly, or even privately. “He’s dead. Let bygones be bygones” is the unspoken collective decision made by the majority.

This wall of silence surrounding the violence is still so entrenched in many families, communities, and cultures, that it is deafening. It exists not just because of the victim-blaming-and-shaming norms out there, but also because there still aren’t enough safe spaces and positive platforms for survivors to share their stories.

With this in mind, The Pixel Project created the Survivor Stories Blog Interview Project as a positive way for survivors of any form of VAW to share their stories with an emphasis on how they survived and thrived after escaping the violence. It is our sincere hope that these stories will be beacons of hope that will inspire and lift the spirits of women and girls worldwide who are still experiencing abuse, or are in the process of rebuilding their lives.

When The Pixel Project sent out our calls for submissions for the Survivor Stories Blog Interview Project, we had no idea what to expect… Then our inbox started filling up with interview submissions: Story after story from women who have survived VAW and have gone on to live successful and positive violence-free lives. They poured out their hearts in the interview sheets, not just telling us about their VAW experience, but also eager to share advice, tips, information and encouraging words with women and girls who are victims of VAW.

In fact, we were inundated: we received so many submissions that it was extremely difficult to select just 31 stories to feature throughout May 2014 in conjunction with Mother’s Day. Every submission we received spoke volumes about the awe-inspiring resilience of the human spirit and the mighty courage of the human heart. Each story is unique, yet collectively they carry the same positive message for victims and survivors everywhere: Surviving and thriving after escaping the violence is possible, and healing may be a long journey but there are steps you can take to get there and there is light at the end of the very dark tunnel.

Ever mindful of the fact that VAW takes so many forms  (including domestic violence, rape, sexual assault, sex trafficking, female genital mutilation, acid attacks, child marriage etc) and cuts across social, class, racial, religious, geographical, and cultural lines, we tried our best to ensure that the stories selected are as inclusive as possible and present a spectrum of perspectives from women from all walks of life. For this project, it was a challenge because even though we sent out repeated calls-to-action specifically welcoming women of colour, women from developing nations, aboriginal/native women, submissions from them remained in the minority. Nevertheless, this is only the beginning and we will continue to work on creating and providing platforms that give survivors of VAW from across the world opportunities to share their stories and work on stopping VAW.

To the survivors who have stepped up to share your stories with the world through us: We salute your courage in doing so – it is a great honour for us to be entrusted to help you share your stories with the world.

To our supporters and the person on the (digital) street who reads these stories: We hope that this series of stories will give you much food for thought and perhaps inspire you to take action to stop violence against women and girls in your communities and beyond.

And finally: This project is also part of a programme of initiatives held in support of the Celebrity Male Role Model Pixel Reveal campaign that is in benefit of the National Coalition Against Domestic Violence and The Pixel Project. Donate at just US$1 per pixel to help reveal the mystery Celebrity Male Role Models and be part of a global effort to raise US$1 million for the cause while raising awareness about the important role men and boys play in ending violence against women in their communities worldwide. Please donate generously to help us stay alive and to keep projects like this one running – donations begin at just US$10 and you can donate via the Pixel Reveal website here or the Pixel Reveal Razoo donation page here.

It’s time to stop violence against women. Together.

With a heart full of love and hope,

Regina Yau – Founder and President of The Pixel Project

On behalf of The Pixel Project team

 

CALL TO ACTION: The Survivor Stories Blog Interview Project

Blog and PenIn honour of Mother’s Day 2014,  The Pixel Project cordially invites women and girls who have survived gender-based violence to join the Survivor Stories Blog Interview Project which will debut on 1 May 2014.

The project will feature an interview with a survivor per day on The Pixel Project’s blog throughout the month of May 2014. A total of 31 survivor stories will be featured and the focus of the interviews would be on how survivors have rebuilt their lives and/or healed from the violence.

The Survivor Stories Blog Interview Project is created to:

  • Give interviewees a platform to share their stories and solutions/ideas on how they rebuilt their lives and healed/are healing.
  • Give girls and women currently experiencing or have survived the violence ideas and inspiration and hope to escape the violence and know that there is light at the tunnel and there is help out there.

This project is also part of a programme of initiatives held throughout 2014 in support of the Celebrity Male Role Model Pixel Reveal campaign which aims to:

  • Raise US$1 million for NCADV and The Pixel Project to fund our respective programmes, project and campaigns to end violence against women and girls.
  • Raise awareness about the role of men and boys in helping stop violence against women in their communities through highlighting the importance of positive non-violent prominent male role models.

Survivors of any form of violence against women including domestic violence, rape, sexual assault, female genital mutilation, acid attacks, sex trafficking, breast ironing, and forced marriage/child marriage, are welcome to participate. Survivors may also come from any part of the world.

The interview will take the form of filling in a short Word-format interview form in English; then returning it to The Pixel Project by emailing it to info@thepixelproject.net or pixelprojectteam@gmail.com by the new extended deadline of 25 April 2014.

To download the interview sheet, click this link:

http://reveal.thepixelproject.net/wp-content/uploads/2014/03/The-Pixel-Project-Survivor-Stories-Project-Interview-Sheet_25April2014.doc

For further information and assistance:

Email The Pixel Project team – info@thepixelproject.net  

For more information about the Celebrity Male Role Model Pixel Reveal campaign:

Visit http://reveal.thepixelproject.net

Win A Chance To Hang Out Live on Google Hangouts with Award-winning Author, Jacqueline Carey

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The Pixel Project and Jacqueline Carey, the award-winning author of the “Kushiel’s Legacy” trilogy, are proud to present a virtual charity raffle to raise funds for The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign and to give ONE (1) lucky fan a chance to win:

  • An opportunity to join the Q&A segment of Jacqueline’s upcoming live Google Hangout Session to ask Jacqueline two (2) questions live over video.
  • An autographed hardcover copy of Jacqueline’s novel, Dark Currents. (Learn more about Dark Currents here and check out the first chapter here.)

The raffle will run from 12.00am EST Friday 14 March 2014 – 11.59pm EST Friday 21 March 2014.

The winner will be announced by Jacqueline on her Facebook page on Monday 23 March 2014.

The Google Hangout will be livestreamed at 8.30pm EST, 28 March 2014 via the following channels:

How To Enter in 3 Easy Steps:

Step 1:

Donate the minimum  of US$10 (or more if you wish) to reveal pixels on The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign.

You have a choice of 2 different pages where you can make this donation:

You will receive an automatic e-receipt from Razoo, the online donation processing provider for the campaign.

Step 2:

Forward this donation e-receipt to us at pixelprojectteam@gmail.com or info@thepixelproject.net with:

  • Your name and “Jacqueline Carey Google Hangout” in the email subject line. (For example: Jacqueline Carey Google Hangout – Jane Smith)
  • Your full name and Gmail email address in the email body.

All participants must do this because just donating does not mean you have automatically been entered into the raffle.

Step 3:

The Pixel Project team will put all participants’ names in a hat and pick out the winner’s name at random.

Once Jacqueline has announced the winner’s name on her Facebook page, The Pixel Project team will be in touch with the winner to make arrangements for the Google Hangout appearance and to collect his/her mailing address so Jacqueline will be able to mail the signed hardcover copy of Dark Currents to him/her.

Dark CurrentsTerms and Conditions of the Raffle:
  1. To make it a fair and truly random pick, each person can only enter ONCE.
  2. The forwarded donation e-receipt must reach The Pixel Project BEFORE 11.59PM EST Friday 21 March. Receipts that reach us after that time will not be entered into the raffle.
  3. It is the winner’s responsibility to ensure that they can attend the Google Hangout including having their own Google+/Gmail account, clearing their own schedule for it, and making sure that they have a good internet connection and a working webcam/mic. If the winner does not show up or cannot show up at the last minute, there will be no replacement prize.
  4. The winner will only be added to the call once the Q&A session has begun and can ask a maximum of 2 questions to be fair to everyone else who will be typing in their questions.
  5. The e-receipts are only tax-exempt in the United States as The Pixel Project is a registered 501(c)3 non-profit.

Additional Information:

 

The Celebrity Male Role Model Campaign: Ending Violence Against Women, One Pixel At A Time

8 MARCH 2014 (WORLDWIDE): The Pixel Project is proud to launch the Celebrity Male Role Model Pixel Reveal campaign  on International Women’s Day (8 March 2014). This campaign aims to raise US$1 million in aid of the U.S.A.’s National Coalition Against Domestic Violence (www.ncadv.org) and The Pixel Project while highlighting the important role men and boys play in stopping Violence Against Women (VAW). The campaign will launch with a series of live Google Hangouts featuring prominent anti-VAW activists and popular authors.

The Pixel Reveal campaign rallies the global audience to collectively unveil an online million-pixel mystery collage of world-exclusive celebrity male role model portraits by donating US$1 per pixel. Each donation triggers the automatic reveal of the equivalent number of pixels. For example, a $10 donation will trigger the reveal of 10 pixels. As more pixels are revealed, the cover picture will fade out to uncover the portraits underneath it. When a celebrity male role model is revealed, an exclusive anti-VAW public service announcement from him will be launched. The distinguished line-up includes a Nobel Laureate, a two-time Pulitzer Prize Winner and superstar Environmentalist; and their portraits are taken by award-winning international photographer, Jillian Edelstein. Donations start at as little as $10.

Through the Pixel Reveal campaign, The Pixel Project is working to accelerate a major paradigm change that is crucial for efforts to end VAW by highlighting positive male role models to inspire men and boys to join the anti-VAW movement. VAW has always been stereotyped as a ‘women’s issue’. In reality, it is a human rights issue that impacts families and communities. Men may be the majority of perpetrators of VAW, but good, non-violent men far outnumber them and have largely remained silent on the issue. For VAW to end, these men need to be involved in efforts to end the violence. The Pixel Reveal campaign intends to do just that by triggering conversations about VAW worldwide and inspiring men and boys to take action to stop VAW in their communities.

reveal-google-hangouts-2014-slide1To launch the campaign, a special series of live Google Hangouts will be held between 8 – 31 March 2014 to kick-start conversations about VAW and to encourage donations in support of the campaign. Anti-VAW activist speakers taking part include UN Women, The Pixel Project, the National Coalition Against Domestic Violence, the White Ribbon Campaign, Stop Street Harassment, renowned feminist activists and writers Jaclyn Friedman and Soraya Chemaly, a panel of smartphone safety app experts (Circle of 6, PFO tech) and a panel of documentary filmmakers who focus on the issue of VAW (Evan Grae Davis, Lisa F. Jackson). The bestselling and award-winning authors doing readings with Q&A sessions in support of the campaign include Cornelia Funke, Isaac Marion, Jacqueline Carey, and Kelley Armstrong.

Regina Yau, Founder and President of The Pixel Project, said: “Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that our world-famous male role models, fellow activists, allies, and acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause. Violence against women has long been seen as a women’s issue instead of the community and cultural issue that it is, and we hope this campaign will change this by galvanising men and boys to join the cause.”

Rita Smith, Executive Director of the National Coalition Against Domestic Violence said: The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign is an amazing and creative idea to help us engage more male allies, share information across the globe to those in need, and connect with activists around the world working to end violence against women. We must join together if we ever hope to reduce these kinds of crimes, and we are thrilled to be partnering with The Pixel Project on this journey.

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For further information, please contact:

Regina Yau – The Pixel Project:

Rita Smith – National Coalition Against Domestic Violence:

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 non-profit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using the power of the internet, social media, new technologies and popular culture/the arts. Their flagship campaign, the Celebrity Male Role Model Pixel Reveal campaign, aims to raise US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and The Pixel Project by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

 

About the National Coalition Against Domestic Violence (www.ncadv.org)

NCADV-logoartThe mission of the National Coalition Against Domestic Violence (NCADV) is to organise for collective power by advancing transformative work, thinking and leadership of communities and individuals working to end the violence in our lives. The survivor led and survivor focused National Coalition Against Domestic Violence (NCADV) has worked for more than thirty-five years to end violence against women by raising awareness and educating the public about the effects of domestic abuse. Our work includes developing and sustaining ground-breaking public policy at the national level aimed at ending violence; assisting the 2,000+ urban and rural shelters and programs at the local, state, and regional levels of the nation in the programming they offer to victims seeking safety and assistance; and offering programming that empowers and supports the long-term health and safety of victims of domestic violence. Currently, our constituency encompasses more than 70,000 programs, survivors, advocates, and allied individuals and is growing daily.  Learn more about us at: www.ncadv.org.

CAMPAIGN UPDATE: Get Ready to Count Down with The “30 Artistes, 30 Songs, 30 Days” Project

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Get ready to count down to the launch of the Celebrity Male Role Model Pixel Reveal campaign on International Women’s Day with 30 songs by 30 artistes from 5 countries.

24 January 2014, WORLDWIDE: The Pixel Project, the virtual volunteer-led 501(c)3 non-profit working to end Violence Against Women (VAW) worldwide, will be launching the “30 Artistes, 30 Songs, 30 Days” (30/30/30) project on 6 February 2014. 30/30/30 is a month-long online positive music marathon featuring 30 artistes from 5 countries (Barbados, Canada, Malaysia, Singapore and the USA) saying NO to VAW with their music, including YouTube stars AHMIR, AJ Rafael, and Macy Kate. One new artiste will be highlighted each day to the global audience with his or her song available for free downloading and/or as a YouTube music video for 24 hours only via http://reveal.thepixelproject.net. The project will run from 6 February 2014 until 7 March 2014.

30/30/30 is part of The Pixel Project’s Music For Pixels program, and will count down the final 30 days to the launch of the Celebrity Male Role Model Pixel Reveal campaign on International Women’s Day 2014 (8 March 2014). The Pixel Reveal campaign aims to raise US$1 million in aid of the U.S.’s National Coalition Against Domestic Violence and The Pixel Project by inspiring the global audience to collectively reveal a million-pixel collage of mystery Celebrity Male Role Model portraits online by donating US$1 per pixel. The distinguished line-up of mystery Celebrity Male Role Models includes a Nobel Laureate, a Pulitzer Prize Winner, and a superstar Environmentalist.

Regina Yau, Founder and President of The Pixel Project, said: “We decided to count down to the launch of the Pixel Reveal campaign with a song a day because music is a potent force for spreading ideas for change. With 30 songs covering themes including women’s empowerment, compassion, and courage, we hope that 30/30/30 will not only get everyone excited about the upcoming Celebrity Male Role Model Pixel Reveal campaign, but will also be a powerful counterpoint to the misogyny and violence expressed through today’s popular music. We look forward to doing so with the support of the 30/30/30 artistes, our YouTube Music Ambassador, AHMIR; and our music partner, the Positive Music Association.”

Scott Johnson, Founder and Executive Director of the Positive Music Association, said: ““The Positive Music Association is happy to be part of the Pixel Project’s 30/30/30 project, using the international language of music to inspire positive change in how people treat girls and women around the world.”

AHMIR, whose brand-new anti-VAW music video PSA is set to kick off the campaign, said: “”We are once again honoured and proud to be joining 29 other artistes including our friend AJ Rafael for The Pixel Project’s 30/30/30 project which we feel is going to be a powerful way to bring musical energy from all over the world to send a message of strength and resiliency to all women and girls.”

The 30/30/30 artistes are: Adam Web, AHMIR, AJ Rafael, Ali Handal, Andrew Allen (Canada), Bob Sima, Courtney Jenae, Darius Lux, Debbie Reifer (Barbados), Delaney Gibson, Diverse Attentions (Singapore), Ellen Bukstel, Ellis, Faith Rivera, Jana Stanfield, Katie Hull, Kevin Mileski, Laura Berman, Lisa Bell, Macy Kate, Mary Sholz, Narmi (Malaysia), Pete Ahonen, Scott Johnson, Shane Cooley and Paulo Franco, Teri Rambo, ToRi-LyNN, and Troy Horne.

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For further information, please contact:
Regina Yau or Maria Del Rio – info@thepixelproject.net

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies, and popular culture/ the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Music For Pixels (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes and rising stars speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes will go towards supporting The Pixel Project’s anti-VAW projects, campaigns and initiatives.

About AHMIR (www.youtube.com/ahmirTV)  

Featured on Late Night with Jimmy Fallon, Us Weekly, FUSE, and Billboard, AHMIR is the #1 Most Popular R&B Group on YouTube with over 75 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, and more.  Yahoo! listed them as the “Top 5 YouTube Cover Artists:  The Best Acts You Should Be Listening To Today.” The group has used their success to support several charity organizations including The Pixel Project, Lucy’s Love Bus, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment and have recently released their debut single entitled “WAR” to Top 40 radio nationwide.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

The Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.

Celebrating Half a Decade of Anti-Violence Against Women Activism by Taking the Pixel Reveal Campaign Website Live

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The Pixel Project is five years old today.

Five years. That is half a decade precisely.

Half a decade of our all-volunteer team across 4 continents collaborating on our mission to raise awareness, funds and volunteer power is yet another building block in our ongoing commitment to the anti-VAW movement, our sister and brother anti-VAW activists and the women and girls who survive gender-based violence.

Half a decade of persistence in experimenting with (and implementing) positive, innovative and effective new ways of using online tools and social media to reach out to individuals and communities, while quietly establishing, building, and nurturing our ongoing campaigns and projects.

Half a decade of building partnerships with allies that range from anti-VAW organisations and campaigns of all shapes and sizes, to some of the biggest names in technology to music artistes using their songs to sound the clarion call for the end to VAW.

To celebrate our half-decade birthday, we are making 2 very special announcements:

Announcement 1:

Our fifth birthday also marks the fifth year in which we continue working on our flagship Celebrity Male Role Model Pixel Reveal campaign. Throughout 2013, we finally made progress with completing the back-end technology that was needed for the Pixel Reveal system to work – triggering a pixel for every dollar donated.

We are now pleased to announce that our revamped Pixel Reveal website is now live, and that the Pixel Reveal campaign will finally be officially launched on the 101st International Women’s Day on 8 March 2014. This is the year we begin raising that US$1 million that will be shared between our partner, the National Coalition Against Domestic Violence, and The Pixel Project to keep our campaigns, programmes, and projects alive in service of women and girls!

Visit the website at http://reveal.thepixelproject.net. The pixel donation portal is open, so why not make an Early Bird donation of $10? You’ll even get an email with a link showing you exactly which pixels you have unveiled! U.S. donors will also received a tax-deductible receipt via email from our partner Razoo who is kindly providing the online donation processing service for this campaign.

Announcement 2:

We are proud to unveil our Testimonials page, where more than 30 people including VAW survivors, Pixel Project partners, Pixel Project volunteers, fellow activists and allies, have contributed some great thoughts and observations about the work that we have done in our quest to stop violence against women.

Visit our Testimonials page here, and if you want to be included in the page, email us at info@thepixelproject.net with your testimonial, how you would like to be credited, and a good clear headshot.

And now, onwards to our annual review of the year that came before:

2013 has been a fairly mixed year for building the capacity of The Pixel Project’s campaigns:

The majority of our campaigns continue to slowly but steadily build capacity and strength and momentum:

  • The Twitter Tag Team now has over 16,000 followers – that is over 3000 more followers we had this time last year helping us retweet our daily global VAW helpline retweet session.
  • Our Facebook page has now sailed past 13,000 fans with a very lively community respectfully discussing the various posts and news.
  • The “30 For 30” Father’s Day campaign continues to successfully recruited good, non-violent men from all walks of life to stand up publicly to say NO to violence against women.
  • The “Portraits For Pixels” campaign focused on our second annual “People and Pets say NO!” campaign, with photographers voluntarily organising free photo shoot sessions while many other people from around the world submitted pictures of them and their pets in solidarity with abused women who are unable to leave their abuser who threaten the safety of their pets.
  • The “16 For 16” blogging campaign in honour of the 16 Days of Activism Against Gender-based Violence also continues to grow as we accumulate an archive of positive articles packed with shareable ideas, information, and solutions for inspiring individuals and communities to take action to stop VAW.

However, our “Paint It Purple” and “Music For Pixels” campaigns continue to experience teething pains in 2013 and are currently being revamped for 2014 with new campaigns, formats and approaches coming soon. If there is one thing we have learned over the past 5 years, it is that we have to roll with the challenges, circumstances and changes that crop up… and learn to make lemonade out of lemons instead of letting it sour us.

Indeed, aside from the steady progression of most of our campaigns, positive breakthroughs definitely outweighed the negative in 2013:

1. Our existing partnerships went from strength to strength including:

  • Smartphone Safety App campaign in conjunction with our Tech partners. In 2013, it was the Holiday Season Smartphone Safety App campaign in partnership with PFO Technologies and iAMDEFENDER whereby for every downloaded and activated safety app powered by PFO’s award-winning GPS technology, a donor who wishes to remain anonymous will donate $US1 to The Pixel Project.
  • Baking workshops to raise funds for our work together with the Academy of Pastry Arts Malaysia who is our longtime culinary industry partner.

2. New partnerships were formed with a number of major new allies including:

3.Our first ever mini-documentary

Our long-time interviewer and writer, Angelique Mulholland, worked with a filmmaker who wishes to remain anonymous to put together a mini-documentary featuring UK-based anti-Female Genital Mutilation campaigners, Integrate Bristol, talking about what the UK government is doing about eradicating FGM.

4. Major new campaigns piloted include:

  • The “Ten Tweet-a-thons” campaign jointly run by us and our India partner, Bell Bajao /Breakthrough in support of their “Ring The Bell” campaign as well as to get productive conversations about VAW happening regularly on Twitter.
  • The “Who Is Your Male Role Model?” YouTube public service announcement campaign which is currently almost halfway through its run between International Elimination of Violence Against Women Day and International Women’s Day and will be continuing as an annual campaign. Check out an example below contributed by our YouTube Music Ambassador, AHMIR:

The Year Ahead

So what does 2014 hold for The Pixel Project? Aside from the official launch of the Celebrity Male Role Model Pixel Reveal campaign, here are of some of the highlights that you can look forward to in 2014:

We hope you are as excited as we are about 2014. If you want to get involved with any of these campaigns, we certainly welcome more volunteers and pro bono professionals joining us on our journey towards ending violence against women. Just fill in the volunteer application form and we’ll get back to you!

If you prefer to donate, you can donate directly to us to help us with our campaign and project expenses. For more details about how your donation will be used, visit our donation page.

Here’s to The Pixel Project surviving and thriving to continue fighting for the cause for as many years as it takes to eradicate violence against women. May we live to see the day when our work is no longer needed – the day when violence against women is no longer the norm in communities and cultures worldwide.

It’s time to stop violence against women. Together.

- Regina Yau, Founder and President, The Pixel Project

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