Pixel Project News

ANNOUNCEMENT: Read For Pixels 2017 (Fall Edition)

reveal-read-for-pixels-2017-fall-slideJuly 27th, 2017 (WORLDWIDE): The Pixel Project (www.thepixelproject.net), an anti-Violence Against Women non-profit, will be holding the fourth annual Fall Edition of their “Read For Pixels” campaign. “Read For Pixels” 2017 (Fall Edition) features live Google Hangouts with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign (http://reveal.thepixelproject.net), which aims to raise US$1 million in aid of The Pixel Project. Participating authors include Adrian Tchaikovsky, Alafair Burke, Genevieve Valentine, Ilona Andrews, Isaac Marion, Kass Morgan, Ken Liu, Kristen Britain, Paul Tremblay, Sara Raasch, Soman Chainani, and Vicki Pettersson.

“Read For Pixels” 2017 (Fall Edition) Google Hangout sessions will run on Friday, Saturday, and Sunday evenings from September 1st to October 1st 2017. Each session will feature an author reading from one of their books and discussing women and girls in their books, why they support ending violence against women, and women in the media, geek culture, and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.

Participating authors have also generously donated a range of exclusive goodies to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: Exclusive swag bags and book bundles, signed first editions or special editions of participating authors’ books, micro stories written especially for donors, a chance to be a minor character in their upcoming books, and more. There are also exclusive goodies courtesy of Aliette de Bodard, Charles de Lint, Dan Wells, Karen Rose, Kendare Blake, Steven Erikson, and more. In addition, the Berkley and Ace/Roc/DAW imprints at Penguin Random House are each donating a mystery book box. Donations begin at as little as US$5 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount. Fundraising will take place on Rally Up in tandem with the Google Hangout series over the month of September 2017.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project.  “To date, the Read For Pixels campaign have collectively raised almost US$44,000 for the cause and ignited online discussions about violence against women by fans and supporters. We will continue to hold the Fall Edition of “Read For Pixels” annually in September as part of our ongoing programme of Read For Pixels events and activities. It is our hope that the authors’ support of the cause will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”

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For more information about Read For Pixels, contact Regina Yau or Maria del Rio at info@thepixelproject.net or visit: http://is.gd/Read4Pixels.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

ANNOUNCEMENT: Read For Pixels “Flash Donation Matching Weekend” with New York Times Bestselling Author Karen Rose

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MARCH 8TH  2017 (WORLDWIDE): The Pixel Project, a 501(c)3  anti-Violence Against Women non-profit, is thrilled to announce the first ever Read For Pixels Flash Donation Weekend courtesy of New York Times bestselling mystery/thriller author Karen Rose which will take place from 12am PST March 11th 2017 to 11.59pm PST March 13th 2017. Ms. Rose has pledged a dollar-to-dollar match for up to a maximum of $4000 in donations made to the Read For Pixels 2017 (International Women’s Day Edition) campaign during this period.

Ms. Rose’s generous pledge covers any donations coming in via the Read For Pixels (IWD Edition) fundraiser during these three days whether they are made by book fans in order to get exclusive perks and goodies from their favourite authors or are standalone donations.

To encourage her global fan community to support the cause, Ms. Rose will also make several unique goodies available on the Read For Pixels fundraising page to reward her fans worldwide for donating. These include 1-to-1 Skype calls for individuals and book clubs as well as goodie bundles comprising her books or series paired with hand-knit items that she has personally made in support of the Read For Pixels campaign.

In addition to Ms. Rose’s contributions, all perks and goodies donated by authors and publishers for the campaign will be released just in time for the 11th March kick-off of the Flash Donation Matching Weekend. There will exclusive goodies from the 11 other Read For Pixels authors including Aliette de Bodard, Jacqueline Carey, Karen Chance, Kendare Blake, Kristin Cast, Laini Taylor, Mary Robinette Kowal, Michelle Hodkin, Michelle Sagara, Shannon Mayer, and Tessa Gratton. Additional goodies come courtesy of Penguin Random House’s Berkeley and Ace/Roc/Daw imprints, acclaimed Fantasy authors Anne Bishop, Darynda Jones, Diana Gabaldon, Kate Elliot, Keri Arthur, Kimberly Derting, and many more.

All funds raised are in support of The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign which aims to get men and boys on board the cause to end violence against women while raising US$1 million to keep The Pixel Project’s anti-Violence Against Women campaigns, programmes, and initiatives alive.

Regina Yau, Founder and President of The Pixel Project, said: “Karen Rose has been a staunch long-time supporter of the movement to end violence against women and it is our hope that her generosity will inspire book lovers worldwide to not only attend the upcoming Read For Pixels author Google Hangouts, but to also donate generously and begin taking action to stop the violence in their communities wherever they are in the world.”

To donate to the campaign during the Flash Donation Matching Weekend, visit https://thepixelproject.rallyup.com/read4pixels2017-iwd

To learn more about Read For Pixel, visit: http://is.gd/Read4Pixels

To learn more about The Pixel Project, visit www.thepixelproject.net

 

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For more information, contact Regina Yau at info@thepixelproject.net 

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Karen Rose (www.karenrosebooks.com)

Award winning, internationally bestselling romantic suspense author Karen Rose earned her degree in Chemical Engineering from the University of Maryland.  She lived in Cincinnati and worked in the engineering field for years before she began writing novels in 2003.  Rose currently lives in Florida.  Connect with her online at karenrosebooks.com, and facebook.com/KarenRoseBooks.

CAMPAIGN ANNOUNCEMENT: THE “16 FOR 16″ CAMPAIGN 2015

NOVEMBER 25TH, 2015 (WORLDWIDE):The Pixel Project (www.thepixelproject.net), a global, virtual anti-Violence Against Women non-profit, is proud to launch the 6th annual “16 For 16” blogging campaign in support of the 16 Days of Activism Against Gender-based Violence. The campaign runs from 25th November – 10th December and aims to raise awareness about Violence Against Women (VAW) through 16 articles about VAW. The campaign also provides supporters with a way to donate to the cause without breaking the bank during the year-end holiday season. This is also the first year that the fundraising component of the “16 For 16” campaign will be anchored around the annual #GivingTuesday fundraising day that takes place on the first Tuesday of December.

In line with the last 5 years, The Pixel Project will publish one blog article for every day of the 16 Days of Activism. Each article presents a list of 16 positive ideas, solutions, and people revolving around specific topics related to understanding, preventing, stopping and ending VAW. Each article addresses different demographics and communities. Each idea and solution is bite-sized – simple to understand and easy for the layperson to put into action. This year’s articles include The Pixel Project’s annual lists of 16 Female Role Models, 16 anti-VAW films, 16 positive and empowering songs, 16 anti-VAW Facebook pages, and 16 anti-VAW Twitter accounts. Other articles run the gamut from 16 anti-VAW filmmakers to 16 ideas for kids and teens to take action against VAW to 16 anti-VAW public service announcements.

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This year, the “16 For 16” fundraiser is held on Indiegogo and will run for the full 16 Days of Activism – a period which also encompasses #GivingTuesday. All funds raised will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign, which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence. The Pixel Reveal campaign has raised $23,773 (23,773 pixels revealed) to date and is aiming to reach the $25,000 (25,000 pixels revealed) fundraising milestone through the “16 For 16” #GivingTuesday fundraiser.

8 music artistes and 5 authors have generously donated a range of exclusive goodies to help The Pixel Project encourage music fans and book lovers to donate this holiday season. These include: One-of-a-kind opportunities to become a minor character in upcoming books by acclaimed authors, original songs written for donors, 1-to-1 Skype concerts, exclusive author swag, and more. In addition, Grammy Award winner Colbie Caillat has donated an autographed ukulele that will be available as a thank you gift for one generous donor. Donations begin at as little as US$10 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount.

Participating award-winning bestselling authors include Charlaine Harris, Christina Lauren, Elizabeth Bear, Jane Green, and Yasmine Galenorn. Participating music artistes include rising artistes, Indie singer-songwriters, and YouTube stars such as AHMIR (YouTube’s #1 R&B band and The Pixel Project’s YouTube Ambassador), Adam Web, Alexis Umathum, Hannah Wondmeneh, Juliet Weybret, Mary Scholz, Miguel Dakota, and Olivia Thai.

“Violence against women is one of the most widespread and entrenched human rights violations in the world,” said Regina Yau, Founder and President of The Pixel Project. “We are delighted that so many authors and music artistes have stepped up to join us in raising much-needed funds and widespread support for this cause. We hope that music fans and book lovers worldwide will donate generously this holiday season to help us reach the $25,000 (25,000 pixels revealed) milestone.”

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For more information about the “16 For 16” campaign, visit: http://bit.ly/16Days.

To donate to our “16 For 16″ #GivingTuesday fundraiser, visit: http://is.gd/16DaysGT2015

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds, and volunteer power for the cause to end violence against women using a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

ANNOUNCEMENT: Read For Pixels 2015 (Fall Edition) – Live Google Hangouts with Award-winning Bestselling Authors saying NO to Violence Against Women

reveal-read-for-pixels-fall2015-slideAugust 3rd, 2015 (WORLDWIDE): The Pixel Project (www.thepixelproject.net), an anti-Violence Against Women non-profit, will be holding the second annual Fall Edition of their Read For Pixels campaign. Read For Pixels 2015 (Fall Edition) features live Google Hangouts with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign (http://reveal.thepixelproject.net), which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence (www.ncadv.org). Participating authors include Andrea Cremer, Colleen Gleason, Jennifer L. Armentrout, Jim C. Hines, Jonathan Maberry, Kate Elliott, Leigh Bardugo, Meg Cabot, Rick Yancey, Scott Sigler, and Tad Williams.

Read For Pixels 2015 (Fall Edition) Google Hangout sessions will run on Friday, Saturday, and Sunday evenings throughout September 2015. Each session will feature an author reading from one of their books and discussing their writing, why they support ending violence against women, and women in the media, geek culture, and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.

Participating authors have also generously donated a range of exclusive goodies to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: exclusive swag bags just for Read For Pixels donors, signed first editions or special editions of participating authors’ books, a chance to be a minor character in their upcoming books, and more. In addition, Berkeley/NAL at Penguin Random House and HarperTeen at HarperCollins are donating mystery book boxes. Donations begin at as little as US$5 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount. Fundraising will take place on Indiegogo in tandem with the Google Hangout series over the month of September.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project.  “Since its first Google Hangout series and fundraiser launched in September 2014, the Read For Pixels campaign has successfully raised over US$14,000 for the cause and ignited online discussions about violence against women by fans and supporters. We will continue to hold the Fall Edition of Read For Pixels annually in September. It is our hope that their support of the cause will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”

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For media and donor inquiries: Regina Yau / Maria Del Rio – info@thepixelproject.net / pixelprojectteam@gmail.com

More information about Read For Pixels can be found at: http://is.gd/Read4Pixels 

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

ANNOUNCEMENT: Read For Pixels 2015 (International Women’s Day Edition) – Live Google Hangouts with Award-winning Bestselling Female Authors saying NO to Violence Against Women

reveal-read-for-pixels2015-slide (1)FEBRUARY 2, 2015 (WORLDWIDE): The Pixel Project, an anti-Violence Against Women non-profit, will be holding the first International Women’s Day (IWD) Edition of their “Read For Pixels” Google Hangout campaign which will kick off on March 1st, 2015. “Read For Pixels” IWD 2015 features live Google Hangouts with award-winning bestselling female authors in honour of International Women’s Day 2015 and in support of the Celebrity Male Role Model Pixel Reveal campaign, which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence. Participating authors include Alexandra Monir, Charlaine Harris, Christina Lauren, Diane Chamberlain, Elizabeth Bear, Jane Green, Jaye Wells, Kami Garcia, Lauren Beukes, Seanan McGuire, Sherrilyn Kenyon, and Yasmine Galenorn.

“Read For Pixels” IWD 2015 Google Hangout sessions will run on Friday, Saturday, and Sunday evenings throughout March 2015. Each session will feature an author reading from one of their books and discussing their writing, why they support ending violence against women, and women in the media, geek culture, and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.

Participating authors have also generously donated a range of exclusive goodies to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: 1-to-1 Skype chats for fans and book clubs, signed first editions or special editions of participating authors’ books, a chance to be a minor character in their upcoming books, and more. Additional goodies are donated by Berkeley/NAL at Penguin Random House, and bestselling romance author Nalini Singh. Donations begin at as little as US$5 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount. Fundraising will take place on Indiegogo in tandem with the Google Hangout series over the month of March.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed female authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project.  “Our first Read For Pixels campaign successfully raised over US$7,000 for the cause and ignited online discussions about violence against women by fans and supporters. We will not only continue to hold “Read For Pixels” annually in September and have also created this special International Women’s Day Edition of the “Read For Pixels” campaign  in recognition of the importance of highlighting the voices of female authors, a number of whom have faced gender-based violence in their lives. It is our hope that their support of the cause will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”

More information about Read For Pixels can be found at: http://is.gd/Read4Pixels.

 

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 Media Contact: Regina Yau or Maria Del Rio – info@thepixelproject.net / pixelprojectteam@gmail.com

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

ANNOUNCEMENT: Read For Pixels 2014 – Live Google Hangouts with Award-winning Bestselling Authors saying NO to Violence Against Women

reveal-read-for-pixels-slideAUGUST 11th, 2014 (WORLDWIDE): The Pixel Project (www.thepixelproject.net), an anti-Violence Against Women non-profit, will be holding the first “Read For Pixels” 2014 Google Hangout Sessions featuring live Google Hangouts with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign (http://reveal.thepixelproject.net), which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence (www.ncadv.org). Participating authors include Joe Hill, Ellen Hopkins, Robert J. Sawyer, Cinda Williams Chima, Chuck Wendig, Kevin Hearne, Delilah S. Dawson, Alyson Noel, Jasper Fforde, Sarah J. Maas and G. Willow Wilson.

The “Read For Pixels” Google Hangout sessions will run on Friday, Saturday, and Sunday evenings throughout September. Each session will feature an author reading from one of their books and discussing why they support ending violence against women, their writing, and women in the media and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.

Participating authors have also generously donated a range of exclusive “goodies” to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: 1-to-1 Skype chats for fans and book clubs, signed first editions or special editions of participating author books, brand-new Drabbles (100-word stories), a handwritten short story or poem on a postcard, and more. Additional goodies are donated by Bloomsbury Books and Romance author Lori Foster. Donations begin at as little as US$10 and the goodies are available to donors as “thank you” gifts and perks depending on the donation amount. Fundraising will take place throughout September.

“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project. “It is our hope that their support of the cause to end violence against women will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”

More information about Read For Pixels can be found at: http://is.gd/Read4Pixels2014.

 

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For media and other inquiries, contact The Pixel Project team at info@thepixelproject.net or pixelprojectteam@gmail.com 

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using  a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

Win A Chance To Hang Out Live on Google Hangouts with Award-winning Author, Jacqueline Carey

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The Pixel Project and Jacqueline Carey, the award-winning author of the “Kushiel’s Legacy” trilogy, are proud to present a virtual charity raffle to raise funds for The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign and to give ONE (1) lucky fan a chance to win:

  • An opportunity to join the Q&A segment of Jacqueline’s upcoming live Google Hangout Session to ask Jacqueline two (2) questions live over video.
  • An autographed hardcover copy of Jacqueline’s novel, Dark Currents. (Learn more about Dark Currents here and check out the first chapter here.)

The raffle will run from 12.00am EST Friday 14 March 2014 – 11.59pm EST Friday 21 March 2014.

The winner will be announced by Jacqueline on her Facebook page on Monday 23 March 2014.

The Google Hangout will be livestreamed at 8.30pm EST, 28 March 2014 via the following channels:

How To Enter in 3 Easy Steps:

Step 1:

Donate the minimum  of US$10 (or more if you wish) to reveal pixels on The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign.

You have a choice of 2 different pages where you can make this donation:

You will receive an automatic e-receipt from Razoo, the online donation processing provider for the campaign.

Step 2:

Forward this donation e-receipt to us at pixelprojectteam@gmail.com or info@thepixelproject.net with:

  • Your name and “Jacqueline Carey Google Hangout” in the email subject line. (For example: Jacqueline Carey Google Hangout – Jane Smith)
  • Your full name and Gmail email address in the email body.

All participants must do this because just donating does not mean you have automatically been entered into the raffle.

Step 3:

The Pixel Project team will put all participants’ names in a hat and pick out the winner’s name at random.

Once Jacqueline has announced the winner’s name on her Facebook page, The Pixel Project team will be in touch with the winner to make arrangements for the Google Hangout appearance and to collect his/her mailing address so Jacqueline will be able to mail the signed hardcover copy of Dark Currents to him/her.

Dark CurrentsTerms and Conditions of the Raffle:
  1. To make it a fair and truly random pick, each person can only enter ONCE.
  2. The forwarded donation e-receipt must reach The Pixel Project BEFORE 11.59PM EST Friday 21 March. Receipts that reach us after that time will not be entered into the raffle.
  3. It is the winner’s responsibility to ensure that they can attend the Google Hangout including having their own Google+/Gmail account, clearing their own schedule for it, and making sure that they have a good internet connection and a working webcam/mic. If the winner does not show up or cannot show up at the last minute, there will be no replacement prize.
  4. The winner will only be added to the call once the Q&A session has begun and can ask a maximum of 2 questions to be fair to everyone else who will be typing in their questions.
  5. The e-receipts are only tax-exempt in the United States as The Pixel Project is a registered 501(c)3 non-profit.

Additional Information:

 

The Celebrity Male Role Model Campaign: Ending Violence Against Women, One Pixel At A Time

8 MARCH 2014 (WORLDWIDE): The Pixel Project is proud to launch the Celebrity Male Role Model Pixel Reveal campaign  on International Women’s Day (8 March 2014). This campaign aims to raise US$1 million in aid of the U.S.A.’s National Coalition Against Domestic Violence (www.ncadv.org) and The Pixel Project while highlighting the important role men and boys play in stopping Violence Against Women (VAW). The campaign will launch with a series of live Google Hangouts featuring prominent anti-VAW activists and popular authors.

The Pixel Reveal campaign rallies the global audience to collectively unveil an online million-pixel mystery collage of world-exclusive celebrity male role model portraits by donating US$1 per pixel. Each donation triggers the automatic reveal of the equivalent number of pixels. For example, a $10 donation will trigger the reveal of 10 pixels. As more pixels are revealed, the cover picture will fade out to uncover the portraits underneath it. When a celebrity male role model is revealed, an exclusive anti-VAW public service announcement from him will be launched. The distinguished line-up includes a Nobel Laureate, a two-time Pulitzer Prize Winner and superstar Environmentalist; and their portraits are taken by award-winning international photographer, Jillian Edelstein. Donations start at as little as $10.

Through the Pixel Reveal campaign, The Pixel Project is working to accelerate a major paradigm change that is crucial for efforts to end VAW by highlighting positive male role models to inspire men and boys to join the anti-VAW movement. VAW has always been stereotyped as a ‘women’s issue’. In reality, it is a human rights issue that impacts families and communities. Men may be the majority of perpetrators of VAW, but good, non-violent men far outnumber them and have largely remained silent on the issue. For VAW to end, these men need to be involved in efforts to end the violence. The Pixel Reveal campaign intends to do just that by triggering conversations about VAW worldwide and inspiring men and boys to take action to stop VAW in their communities.

reveal-google-hangouts-2014-slide1To launch the campaign, a special series of live Google Hangouts will be held between 8 – 31 March 2014 to kick-start conversations about VAW and to encourage donations in support of the campaign. Anti-VAW activist speakers taking part include UN Women, The Pixel Project, the National Coalition Against Domestic Violence, the White Ribbon Campaign, Stop Street Harassment, renowned feminist activists and writers Jaclyn Friedman and Soraya Chemaly, a panel of smartphone safety app experts (Circle of 6, PFO tech) and a panel of documentary filmmakers who focus on the issue of VAW (Evan Grae Davis, Lisa F. Jackson). The bestselling and award-winning authors doing readings with Q&A sessions in support of the campaign include Cornelia Funke, Isaac Marion, Jacqueline Carey, and Kelley Armstrong.

Regina Yau, Founder and President of The Pixel Project, said: “Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that our world-famous male role models, fellow activists, allies, and acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause. Violence against women has long been seen as a women’s issue instead of the community and cultural issue that it is, and we hope this campaign will change this by galvanising men and boys to join the cause.”

Rita Smith, Executive Director of the National Coalition Against Domestic Violence said: The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign is an amazing and creative idea to help us engage more male allies, share information across the globe to those in need, and connect with activists around the world working to end violence against women. We must join together if we ever hope to reduce these kinds of crimes, and we are thrilled to be partnering with The Pixel Project on this journey.

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For further information, please contact:

Regina Yau – The Pixel Project:

Rita Smith – National Coalition Against Domestic Violence:

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 non-profit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using the power of the internet, social media, new technologies and popular culture/the arts. Their flagship campaign, the Celebrity Male Role Model Pixel Reveal campaign, aims to raise US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and The Pixel Project by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

 

About the National Coalition Against Domestic Violence (www.ncadv.org)

NCADV-logoartThe mission of the National Coalition Against Domestic Violence (NCADV) is to organise for collective power by advancing transformative work, thinking and leadership of communities and individuals working to end the violence in our lives. The survivor led and survivor focused National Coalition Against Domestic Violence (NCADV) has worked for more than thirty-five years to end violence against women by raising awareness and educating the public about the effects of domestic abuse. Our work includes developing and sustaining ground-breaking public policy at the national level aimed at ending violence; assisting the 2,000+ urban and rural shelters and programs at the local, state, and regional levels of the nation in the programming they offer to victims seeking safety and assistance; and offering programming that empowers and supports the long-term health and safety of victims of domestic violence. Currently, our constituency encompasses more than 70,000 programs, survivors, advocates, and allied individuals and is growing daily.  Learn more about us at: www.ncadv.org.

CAMPAIGN UPDATE: Get Ready to Count Down with The “30 Artistes, 30 Songs, 30 Days” Project

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Get ready to count down to the launch of the Celebrity Male Role Model Pixel Reveal campaign on International Women’s Day with 30 songs by 30 artistes from 5 countries.

24 January 2014, WORLDWIDE: The Pixel Project, the virtual volunteer-led 501(c)3 non-profit working to end Violence Against Women (VAW) worldwide, will be launching the “30 Artistes, 30 Songs, 30 Days” (30/30/30) project on 6 February 2014. 30/30/30 is a month-long online positive music marathon featuring 30 artistes from 5 countries (Barbados, Canada, Malaysia, Singapore and the USA) saying NO to VAW with their music, including YouTube stars AHMIR, AJ Rafael, and Macy Kate. One new artiste will be highlighted each day to the global audience with his or her song available for free downloading and/or as a YouTube music video for 24 hours only via http://reveal.thepixelproject.net. The project will run from 6 February 2014 until 7 March 2014.

30/30/30 is part of The Pixel Project’s Music For Pixels program, and will count down the final 30 days to the launch of the Celebrity Male Role Model Pixel Reveal campaign on International Women’s Day 2014 (8 March 2014). The Pixel Reveal campaign aims to raise US$1 million in aid of the U.S.’s National Coalition Against Domestic Violence and The Pixel Project by inspiring the global audience to collectively reveal a million-pixel collage of mystery Celebrity Male Role Model portraits online by donating US$1 per pixel. The distinguished line-up of mystery Celebrity Male Role Models includes a Nobel Laureate, a Pulitzer Prize Winner, and a superstar Environmentalist.

Regina Yau, Founder and President of The Pixel Project, said: “We decided to count down to the launch of the Pixel Reveal campaign with a song a day because music is a potent force for spreading ideas for change. With 30 songs covering themes including women’s empowerment, compassion, and courage, we hope that 30/30/30 will not only get everyone excited about the upcoming Celebrity Male Role Model Pixel Reveal campaign, but will also be a powerful counterpoint to the misogyny and violence expressed through today’s popular music. We look forward to doing so with the support of the 30/30/30 artistes, our YouTube Music Ambassador, AHMIR; and our music partner, the Positive Music Association.”

Scott Johnson, Founder and Executive Director of the Positive Music Association, said: ““The Positive Music Association is happy to be part of the Pixel Project’s 30/30/30 project, using the international language of music to inspire positive change in how people treat girls and women around the world.”

AHMIR, whose brand-new anti-VAW music video PSA is set to kick off the campaign, said: “”We are once again honoured and proud to be joining 29 other artistes including our friend AJ Rafael for The Pixel Project’s 30/30/30 project which we feel is going to be a powerful way to bring musical energy from all over the world to send a message of strength and resiliency to all women and girls.”

The 30/30/30 artistes are: Adam Web, AHMIR, AJ Rafael, Ali Handal, Andrew Allen (Canada), Bob Sima, Courtney Jenae, Darius Lux, Debbie Reifer (Barbados), Delaney Gibson, Diverse Attentions (Singapore), Ellen Bukstel, Ellis, Faith Rivera, Jana Stanfield, Katie Hull, Kevin Mileski, Laura Berman, Lisa Bell, Macy Kate, Mary Sholz, Narmi (Malaysia), Pete Ahonen, Scott Johnson, Shane Cooley and Paulo Franco, Teri Rambo, ToRi-LyNN, and Troy Horne.

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For further information, please contact:
Regina Yau or Maria Del Rio – info@thepixelproject.net

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies, and popular culture/ the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Music For Pixels (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes and rising stars speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes will go towards supporting The Pixel Project’s anti-VAW projects, campaigns and initiatives.

About AHMIR (www.youtube.com/ahmirTV)  

Featured on Late Night with Jimmy Fallon, Us Weekly, FUSE, and Billboard, AHMIR is the #1 Most Popular R&B Group on YouTube with over 75 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, and more.  Yahoo! listed them as the “Top 5 YouTube Cover Artists:  The Best Acts You Should Be Listening To Today.” The group has used their success to support several charity organizations including The Pixel Project, Lucy’s Love Bus, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment and have recently released their debut single entitled “WAR” to Top 40 radio nationwide.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

The Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.

Celebrating Half a Decade of Anti-Violence Against Women Activism by Taking the Pixel Reveal Campaign Website Live

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The Pixel Project is five years old today.

Five years. That is half a decade precisely.

Half a decade of our all-volunteer team across 4 continents collaborating on our mission to raise awareness, funds and volunteer power is yet another building block in our ongoing commitment to the anti-VAW movement, our sister and brother anti-VAW activists and the women and girls who survive gender-based violence.

Half a decade of persistence in experimenting with (and implementing) positive, innovative and effective new ways of using online tools and social media to reach out to individuals and communities, while quietly establishing, building, and nurturing our ongoing campaigns and projects.

Half a decade of building partnerships with allies that range from anti-VAW organisations and campaigns of all shapes and sizes, to some of the biggest names in technology to music artistes using their songs to sound the clarion call for the end to VAW.

To celebrate our half-decade birthday, we are making 2 very special announcements:

Announcement 1:

Our fifth birthday also marks the fifth year in which we continue working on our flagship Celebrity Male Role Model Pixel Reveal campaign. Throughout 2013, we finally made progress with completing the back-end technology that was needed for the Pixel Reveal system to work – triggering a pixel for every dollar donated.

We are now pleased to announce that our revamped Pixel Reveal website is now live, and that the Pixel Reveal campaign will finally be officially launched on the 101st International Women’s Day on 8 March 2014. This is the year we begin raising that US$1 million that will be shared between our partner, the National Coalition Against Domestic Violence, and The Pixel Project to keep our campaigns, programmes, and projects alive in service of women and girls!

Visit the website at http://reveal.thepixelproject.net. The pixel donation portal is open, so why not make an Early Bird donation of $10? You’ll even get an email with a link showing you exactly which pixels you have unveiled! U.S. donors will also received a tax-deductible receipt via email from our partner Razoo who is kindly providing the online donation processing service for this campaign.

Announcement 2:

We are proud to unveil our Testimonials page, where more than 30 people including VAW survivors, Pixel Project partners, Pixel Project volunteers, fellow activists and allies, have contributed some great thoughts and observations about the work that we have done in our quest to stop violence against women.

Visit our Testimonials page here, and if you want to be included in the page, email us at info@thepixelproject.net with your testimonial, how you would like to be credited, and a good clear headshot.

And now, onwards to our annual review of the year that came before:

2013 has been a fairly mixed year for building the capacity of The Pixel Project’s campaigns:

The majority of our campaigns continue to slowly but steadily build capacity and strength and momentum:

  • The Twitter Tag Team now has over 16,000 followers – that is over 3000 more followers we had this time last year helping us retweet our daily global VAW helpline retweet session.
  • Our Facebook page has now sailed past 13,000 fans with a very lively community respectfully discussing the various posts and news.
  • The “30 For 30” Father’s Day campaign continues to successfully recruited good, non-violent men from all walks of life to stand up publicly to say NO to violence against women.
  • The “Portraits For Pixels” campaign focused on our second annual “People and Pets say NO!” campaign, with photographers voluntarily organising free photo shoot sessions while many other people from around the world submitted pictures of them and their pets in solidarity with abused women who are unable to leave their abuser who threaten the safety of their pets.
  • The “16 For 16” blogging campaign in honour of the 16 Days of Activism Against Gender-based Violence also continues to grow as we accumulate an archive of positive articles packed with shareable ideas, information, and solutions for inspiring individuals and communities to take action to stop VAW.

However, our “Paint It Purple” and “Music For Pixels” campaigns continue to experience teething pains in 2013 and are currently being revamped for 2014 with new campaigns, formats and approaches coming soon. If there is one thing we have learned over the past 5 years, it is that we have to roll with the challenges, circumstances and changes that crop up… and learn to make lemonade out of lemons instead of letting it sour us.

Indeed, aside from the steady progression of most of our campaigns, positive breakthroughs definitely outweighed the negative in 2013:

1. Our existing partnerships went from strength to strength including:

  • Smartphone Safety App campaign in conjunction with our Tech partners. In 2013, it was the Holiday Season Smartphone Safety App campaign in partnership with PFO Technologies and iAMDEFENDER whereby for every downloaded and activated safety app powered by PFO’s award-winning GPS technology, a donor who wishes to remain anonymous will donate $US1 to The Pixel Project.
  • Baking workshops to raise funds for our work together with the Academy of Pastry Arts Malaysia who is our longtime culinary industry partner.

2. New partnerships were formed with a number of major new allies including:

3.Our first ever mini-documentary

Our long-time interviewer and writer, Angelique Mulholland, worked with a filmmaker who wishes to remain anonymous to put together a mini-documentary featuring UK-based anti-Female Genital Mutilation campaigners, Integrate Bristol, talking about what the UK government is doing about eradicating FGM.

4. Major new campaigns piloted include:

  • The “Ten Tweet-a-thons” campaign jointly run by us and our India partner, Bell Bajao /Breakthrough in support of their “Ring The Bell” campaign as well as to get productive conversations about VAW happening regularly on Twitter.
  • The “Who Is Your Male Role Model?” YouTube public service announcement campaign which is currently almost halfway through its run between International Elimination of Violence Against Women Day and International Women’s Day and will be continuing as an annual campaign. Check out an example below contributed by our YouTube Music Ambassador, AHMIR:

The Year Ahead

So what does 2014 hold for The Pixel Project? Aside from the official launch of the Celebrity Male Role Model Pixel Reveal campaign, here are of some of the highlights that you can look forward to in 2014:

We hope you are as excited as we are about 2014. If you want to get involved with any of these campaigns, we certainly welcome more volunteers and pro bono professionals joining us on our journey towards ending violence against women. Just fill in the volunteer application form and we’ll get back to you!

If you prefer to donate, you can donate directly to us to help us with our campaign and project expenses. For more details about how your donation will be used, visit our donation page.

Here’s to The Pixel Project surviving and thriving to continue fighting for the cause for as many years as it takes to eradicate violence against women. May we live to see the day when our work is no longer needed – the day when violence against women is no longer the norm in communities and cultures worldwide.

It’s time to stop violence against women. Together.

- Regina Yau, Founder and President, The Pixel Project

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