The Campaign

About the Campaign
The Pixel Project Celebrity Male Role Model Pixel Reveal campaign will turbo-charge global awareness about Violence Against Women using social media while raising US$1 million for the cause by getting a global audience to collectively unveil a world-exclusive million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

Every dollar donated reveals 1 pixel of that portrait. Picture a virtual jigsaw puzzle being assembled by people from San Francisco to Sydney who donate $1 dollar per pixel to play! Donations start at as little as US$10 (10 pixels). Watch the portraits revealed in live time… and as each male role model is revealed, a special message from him will be launched on-site!

The Pixel Reveal campaign showcases the importance of including men in the movement to end VAW by uncovering portraits of celebrity male role models who share the goal of inspiring the global audience to stop VAW in their communities. The philosophy behind choosing positive male role models from different walks of life is to emphasise that men have a major role to play in breaking the cycle of violence against women. All participating male celebrities with strong family connections and no history of violence who are role models for men in relationships with women and children. This distinguished mystery Celebrity Male Role Model line-up includes a prominent Nobel Prize Winner, a Pulitzer Prize winner and a superstar Environmentalist.

The US$1 million raised for the campaign will be shared between the National Coalition Against Domestic Violence and The Pixel Project to fund their work to stop violence against women (VAW).

Award-winning international photographer Jillian Edelstein is the project’s principal portrait photographer. Jillian’s work includes the iconic Nelson Mandela portrait for the cover of the New York Times magazine.

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