Project Breakdowns


Welcome to our donation breakdowns page where you can find out how your donation to reveal pixels will be used to support The Pixel Project and the National Coalition Against Domestic Violence’s anti-Violence Against Women campaigns, programmes and projects.

Click on the links below to be taken to the information table that you wish to see or to download the information table you need if you prefer to view it offline.

bt-prj-bd-examples     bt-prj-bd-ncadv     bt-prj-bd-pixelproject

It’s time to stop violence against women. Together.


The Celebrity Male Role Model Pixel Reveal Campaign

Examples of how funds will be used according to standard pixel purchase amounts

Donation Amount What the Donation will Pay For at NCADV What the Donation will Pay For at The Pixel Project
US$10.00 Provides 30 minutes of safety planning, resource referral and direct counseling for victims of domestic violence, their family or their friends wanting to help them get free from an abuser. Provides 30 minutes of programming work for developing online apps and tools for educating the public about violence against women, and providing safety information for victims and their friends and families.
US$15.00 Provides application assistance to a survivor of domestic violence bearing the scars of physical abuse to free cosmetic and reconstructive surgery through NCADV’s Cosmetic and Reconstructive Surgery program. Supports one hour of The Pixel Project’s volunteer staff time for the development and management of anti-Violence Against Women campaigns.
US$25.00 Supports one hour of NCADV staff time for the development and distribution of educational information that informs and empowers professionals, individuals and communities working to end violence in the most effective and successful ways. Provides support for the mailing list service needed for sending awareness-raising e-newsletters to The Pixel Project community.
US$50.00 Provides support for NCADV’s national legislative and organizing efforts aimed at educating national leaders on the issue of domestic violence and influencing national legislation, policy and funding decisions that keep victims of violence safe. Provides support for professional services, resources, databases, and interactive tools needed for facilitating The Pixel Project’s online awareness raising campaigns.
US$100.00 Provides resources and support to a victim of domestic violence fighting to protect their children from an abusive partner or ex-partner within the custody court system. Provides support for The Pixel Project’s photo shoots for photography-based anti-violence against women awareness raising campaigns.
US$200.00 Provides 1 month’s webmaster service fee for setting up, designing, managing and updating the websites for all The Pixel Project’s online campaigns, programmes and projects.
US$250.00 Provides a free scholarship to a survivor of domestic violence for attendance at an NCADV national conference on domestic violence. Provides the annual fee for a dedicated server hosting for The Pixel Project’s website (including anti-violence against women resources such as helpline directories) and custom online apps for our social media campaigns such as the automated daily global Violence Against Women Helpline Session on Twitter.
US$500.00 Provides a community school with 100 copies of NCADV’s Teacher Training Manual: A Guide for Teachers Promoting a Healthy Environment for Children Exposed to Violence. Provides the budget for creating 1 short awareness-raising/educational video about violence against women.
US$1000.00 Provides for the production and distribution of 200 copies of an issue of The Voice: The Journal of the Battered Women’s Movement, an NCADV publication on critical thought, research and perspectives on imperative issues within the domestic violence movement. Supports The Pixel Project’s development and distribution of anti-violence against women technology and online tools and applications.

back to top

NCADV: How the funds will be spent

Budget Item Amount of Funds Allocated + Breakdowns Duration of Budget
General Information $60,000 for staff salaries to provide 20 hours of support per week to victims of domestic violence, family and friends and local programs seeking to support them. 3 years at $20,000 per year beginning in 2017.
Cosmetic and Reconstructive Support $90,000 to be divided as follows:
a) $75,000 for staff salaries
b) $15,000 for the development, production, printing and distribution of any project resource or material

3 years at $30,000 per year beginning in 2017.
Support local programs $90,000 to be divided as follows:
a) $75,000 for staff salaries
b) $15,000 for the development, production, printing and distribution of any project resource or material
3 years at $25,000 per year beginning in 2017.
Training $90,000 to be divided as follows:
a) $60,000 for staff salaries for the development and implementation of 5 regional trainings on current topics affecting survivors of domestic violence.
b) $30,000 for staff travel, facility and audio visual rentals, material development and production and related supplies at each regional training.
3 years at $30,000 per year beginning in 2017.
Communication and Technological Development $90,000 to be divided as follows:
a) $60,000 for staff salaries for:
- Researching, developing, producing and distributing current information, trends, research and information about issues affecting victims of domestic violence.
- Distribution circuits to victims, professionals and the general public will include but not be limited to: the NCADV website, internet, email blasts, publications, social media sites, phone, email, web trainings, etc.
b) $30,000 for the support of the project including all research, development and production and the software, hardware and technology needed to ensure success.

3 years at $30,000 per year beginning in 2017.

back to top

The Pixel Project: How the funds will be spent

Budget Item Amount of Funds Allocated + Breakdowns Duration of Budget
Ongoing Programs, Projects, and Campaigns $60,000 for developing and expanding the capacity of The Pixel Project’s existing programs, projects, and campaigns including:
a) Paint It Purple
b) Music For Pixels
c) Portraits For Pixels
d) “16 For 16″ campaign
e) “30 For 30″ campaign
f) Video PSA campaigns including “Who Is Your Male Role Model?” PSA campaign.
2 years at $30,000 per year beginning in 2017.
Development of new Programs, Projects, and Campaigns $60,000 for seeding up to 4 new programs/projects/campaigns that may include:
a) Anti-Violence Against Women educational tools (e.g. web series, public service announcements etc)
b) Developing new online tools/applications
c) New social media awareness campaigns
d) Setting up new online fundraising campaigns
3 years at $20,000 per year beginning in 2017.
Small grants for other anti-Violence Against Women nonprofits/charities $150,000 to be divided into 6 x $25,000 grants to be awarded by The Pixel Project to 6 selected anti-Violence Against Women nonprofits. 1 year. Grant recipients will be announced and awarded upon the completion of the Pixel Reveal campaign.
Capacity Building: Human Resources $90,000 for stipends for 5 – 7 core volunteer executive/program officers running and implementing The Pixel Project’s campaigns. 2 years at $45,000 per year beginning in 2017.
Capacity Building: Operations $20,000 for funding all the operations expenses needed to keep The Pixel Project alive. 3 years at $5,000 per year (+ $5,000 buffer) beginning in 2017.
Travel and Outreach $20,000 for The Pixel Project to attend conferences and workshops, visit partners, attend meetings etc to foster and build networks and collaborations, to keep up with the latest developments, and where initiatives/programmes require in-person attendance. 2 years at $10,000 per year beginning in 2017.
Supplementary Funds $20,000 of unrestricted funds for:
a) Any additional operations expenses
b) Any additional campaign, project, or program expenses
c) Any additional travel funds required.
2 years at $10,000 per year beginning in 2017.

back to top