Buy Pixels, Change Lives…

Who are the mystery Male Role Models underneath these purple pixels? Buy pixels and find out as these upstanding men are gradually revealed on this website's homepage!


Welcome to the Pixel Reveal donation page, where we aim to raise US$1 million for the Women’s Aid Organisation (WAO) of Malaysia and the National Coalition Against Domestic Violence (NCADV) in the US.

One million dollars! That’s a lot of money, isn’t it?

Well, yes, it is. But when you break it down into smaller amounts that nearly everybody can afford —$5 or $10—it becomes a more attainable goal.

At The Pixel Project, we believe in the power of the small gesture so everyone who wants to make a difference can. Thousands of people around the world support our efforts to end violence against women. So, by uniting all of our individual actions, no matter the size, we can make a huge impact. Together.

How the fundraising works:

  • Our little secret. We have photographed four fabulous and world-famous celebrity male role models who have stepped up to speak out against violence against women. Their images are masked by one million purple pixels.
  • Pixels are for sale. Each of those one million pixels is priced at only US$ 1. The smallest block of pixels you can donate for is 5 pixels. That’s just US$5 – less than the cost of your lunch! (Of course, it would be wonderful if you could donate more than US$5!)
  • Each donation unveils more of the picture. Every time you buy a block of pixels, more of the image will appear until the identities of all of the men are revealed!

It’s that easy!

How your donation will be spent:

If you are wondering how the funds raised will be used, look no further – just click on the buttons below to see a breakdown!