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Get ready to count down to the launch of the Celebrity Male Role Model Pixel Reveal campaign on International Women’s Day with 30 songs by 30 artistes from 5 countries.

24 January 2014, WORLDWIDE: The Pixel Project, the virtual volunteer-led 501(c)3 non-profit working to end Violence Against Women (VAW) worldwide, will be launching the “30 Artistes, 30 Songs, 30 Days” (30/30/30) project on 6 February 2014. 30/30/30 is a month-long online positive music marathon featuring 30 artistes from 5 countries (Barbados, Canada, Malaysia, Singapore and the USA) saying NO to VAW with their music, including YouTube stars AHMIR, AJ Rafael, and Macy Kate. One new artiste will be highlighted each day to the global audience with his or her song available for free downloading and/or as a YouTube music video for 24 hours only via http://reveal.thepixelproject.net. The project will run from 6 February 2014 until 7 March 2014.

30/30/30 is part of The Pixel Project’s Music For Pixels program, and will count down the final 30 days to the launch of the Celebrity Male Role Model Pixel Reveal campaign on International Women’s Day 2014 (8 March 2014). The Pixel Reveal campaign aims to raise US$1 million in aid of the U.S.’s National Coalition Against Domestic Violence and The Pixel Project by inspiring the global audience to collectively reveal a million-pixel collage of mystery Celebrity Male Role Model portraits online by donating US$1 per pixel. The distinguished line-up of mystery Celebrity Male Role Models includes a Nobel Laureate, a Pulitzer Prize Winner, and a superstar Environmentalist.

Regina Yau, Founder and President of The Pixel Project, said: “We decided to count down to the launch of the Pixel Reveal campaign with a song a day because music is a potent force for spreading ideas for change. With 30 songs covering themes including women’s empowerment, compassion, and courage, we hope that 30/30/30 will not only get everyone excited about the upcoming Celebrity Male Role Model Pixel Reveal campaign, but will also be a powerful counterpoint to the misogyny and violence expressed through today’s popular music. We look forward to doing so with the support of the 30/30/30 artistes, our YouTube Music Ambassador, AHMIR; and our music partner, the Positive Music Association.”

Scott Johnson, Founder and Executive Director of the Positive Music Association, said: ““The Positive Music Association is happy to be part of the Pixel Project’s 30/30/30 project, using the international language of music to inspire positive change in how people treat girls and women around the world.”

AHMIR, whose brand-new anti-VAW music video PSA is set to kick off the campaign, said: “”We are once again honoured and proud to be joining 29 other artistes including our friend AJ Rafael for The Pixel Project’s 30/30/30 project which we feel is going to be a powerful way to bring musical energy from all over the world to send a message of strength and resiliency to all women and girls.”

The 30/30/30 artistes are: Adam Web, AHMIR, AJ Rafael, Ali Handal, Andrew Allen (Canada), Bob Sima, Courtney Jenae, Darius Lux, Debbie Reifer (Barbados), Delaney Gibson, Diverse Attentions (Singapore), Ellen Bukstel, Ellis, Faith Rivera, Jana Stanfield, Katie Hull, Kevin Mileski, Laura Berman, Lisa Bell, Macy Kate, Mary Sholz, Narmi (Malaysia), Pete Ahonen, Scott Johnson, Shane Cooley and Paulo Franco, Teri Rambo, ToRi-LyNN, and Troy Horne.


For further information, please contact:
Regina Yau or Maria Del Rio – info@thepixelproject.net

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies, and popular culture/ the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Music For Pixels (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes and rising stars speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes will go towards supporting The Pixel Project’s anti-VAW projects, campaigns and initiatives.

About AHMIR (www.youtube.com/ahmirTV)  

Featured on Late Night with Jimmy Fallon, Us Weekly, FUSE, and Billboard, AHMIR is the #1 Most Popular R&B Group on YouTube with over 75 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, and more.  Yahoo! listed them as the “Top 5 YouTube Cover Artists:  The Best Acts You Should Be Listening To Today.” The group has used their success to support several charity organizations including The Pixel Project, Lucy’s Love Bus, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment and have recently released their debut single entitled “WAR” to Top 40 radio nationwide.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

The Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.