About The Celebrity Male Role Model Pixel Reveal campaign

1. What is The Pixel Project’s Pixel Reveal campaign and how does it work?

Our signature micro-donation-based fundraiser is a twist on the ‘Million Dollar Homepage’ concept – raising US$1 million for the cause by inspiring the global community to collectively unveil an exclusive 1-million pixel collage of 4 Celebrity Male Role Model portraits.

This mystery collage will be launched online with the role models obscured. The role models will be revealed one by one as people purchase each pixel in the picture for US$1.00.

Picture, if you will, a virtual jigsaw puzzle assembled by people from San Francisco to Sydney!

As each celebrity role model is revealed, an exclusive Public Service Announcement from him about Violence Against Women will be launched online at the The Pixel Project website and on YouTube.

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2. Who is the beneficiary and what do they do?

The net proceeds from the campaign will go to The Pixel Project.

To find out more about The Pixel Project, go here.


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About The Pixel Project Celebrity Male Role Models

1. How are The Pixel Project Celebrity Male Role Models selected?

There will be 4 world-famous male celebrities participating in this collage of portraits. These men fulfil the following criteria:

  • No history of violence
  • Strong family connections
  • Role models for men in relationships with women and children
  • No recent scandals
  • An influential voice that will be heard
  • Supports the Violence Against Women cause or is able to take on tough causes

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2. Why Male Role Models? Why not Female Role Models?

For far too long, violence against women has been seen as a “women’s issue” and pigeonholed as a special interest cause. when in fact, it is everybody‘s business.

The philosophy behind choosing positive male role models from different walks of life is to emphasise that men have a major role to play in breaking the cycle of violence against women. We want to show good men and growing boys everywhere that it is possible to be a good man who is both successful and non-violent.

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3. Who is the photographer who took the exclusive portraits of The Pixel Project Celebrity Male Role Models?

We have appointed award-winning international photographer Jillian Edelstein as the project’s principal portrait photographer. Jillian’s work includes the iconic Nelson Mandela portrait for the cover of the New York Times magazine.

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4. So who are The Pixel Project’s Celebrity Male Role Models?

This year our Celebrity Male Role Models include a Nobel Laureate, a Pulitzer Prize winner and a superstar Environmentalist.

And no, we won’t tell you who they are – you’ll have to find out only once enough pixels are bought to unveil them!

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The Pixel Reveal campaign – Donations and Finances

1. How will the funds raised from the 1 million pixel collage be used?

The net funds raised from the 1 million pixels will go towards The Pixel Project to keep our ongoing anti-Violence Against Women programmes, campaigns, projects and services alive.

Your donation goes directly towards our programmes, campaigns, projects, and initiatives that:

  • Raise awareness about Violence Against Women (VAW) via social media.
  • Get men and boys on board and actively supporting the cause to end VAW.
  • Educate and engage people worldwide about VAW through our website, social media, new technologies, and pop culture/the arts.
  • Produce and provide materials and resources for individuals and communities to learn and take action about VAW.
  • Connect individuals and communities to resources and information about VAW.
  • Provide safe online platforms and spaces for people to speak out about VAW, including helping survivors, activists, and advocates share their stories.
  • Offer opportunities for first-time supporters to join efforts to end VAW.

Learn more about our work here.

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2. How do I donate to reveal pixels?

All you have to do is to click golden “Buy Pixels” top right header button or the “Buy Pixels” button under the and you will be taken to the donation page.

Fill in all relevant information in our simple online donation form, double check that you have entered everything correctly.

Then click the “Donate Now” button to make your secure donation and you will be taken to your donation confirmation page. Please do NOT refresh while your donation is processing, otherwise your donation might be accidentally doubled.

Once the donation is complete, you will receive two (2) emails:

  • A receipt from Razoo which is tax-exempt for U.S. residents.
  • An email with a link for you to see exactly which pixels your donation has revealed.

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3. Will my credit card information be safe?

Yes, you can donate securely as our donation platform is powered by Razoo, a trusted name in crowdfunding for nonprofits/charities:

  • All transactions are secure and encrypted.
  • No sensitive credit card information is or will ever be retained.

On your side, we recommend that you:

  • Ensure that your anti-virus software is updated and running on your computer.
  • Donate in a private area with a private and secured internet connection.
  • Avoid donating over public Wi-Fi such as in a coffeeshop or Wi-Fi hotspot.

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4. What if I am not a U.S. citizen, will the tax-exempt receipt still be valid in my country?

We cannot guarantee that the tax-exempt receipt is valid in countries outside the U.S. This will be up to your individual country’s policies as to whether you can claim tax exemption for donating to charities not registered in your country.

In this case, if you would still like to donate, our suggestion would be just to make a small US$5 or US$10 donation.

The Pixel Project is still a very young organisation and as we mature and accrue more funds for our work, we will definitely be working on becoming a registered charity/nonprofit organisation in countries beyond the U.S.

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About The Pixel Project

1. Is The Pixel Project a registered charity/non-profit organisation?

Yes, we are a 501 (c ) 3 tax exempt non-profit organisation which can issue tax-exempt receipts which are valid for U.S. citizens.

As The Pixel Project matures and accrues more funds for our work, we will be working on becoming a registered charity/nonprofit organisation in countries beyond the U.S.

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2. Is The Pixel Project solely focused on fundraising for the cause?

While the Pixel Reveal campaign is our flagship fundraiser and one of the innovative micro-fundraisers that we run, fundraising is only one-third of our work.

The second component is our massive global awareness raising campaigns, programmes and initiatives that we hope will galvanise a worldwide grassroots movement towards stopping violence against girls and women.

Finally, we are proud to say that this project has raised a lot of people power by inspiring many people all over the world to volunteer their time, energy and expertise to this project and continues to do so as we speak.

The Pixel Reveal campaign best exemplifies our approach, which is to fulfil the triple bottom line of raising funds, awareness and volunteer power for the cause.

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3. So what sort of awareness-raising programmes and activities does The Pixel Project run?

We currently run a number of innovative ongoing online awareness-raising programmes including:

  • Our Read For Pixels campaign – Working with award-winning bestselling authors to reach out to fandoms about VAW and raising funds with the geek community for the cause.
  • Our Twitter Tag Team – Bringing the global audience worldwide relevant news and helpline information on VAW almost round the clock.
  • Our Facebook page – Providing up-to-date news, ideas to stop VAW and a discussion forum for fans to talk about VAW.
  • Our Music For Pixels campaign – Working with YouTube artistes and fans to raise awareness and funds for the VAW cause. Programmes under this campaign include “Artiste of the Month”, the “YouTube Cover Carnival” and the “16 For 16″ digital EP.
  • Our Paint It Purple campaign – Getting the global audience to “paint” the internet purple with badges and photos while raising funds via special cupcake bake sales.
  • Our 16 For 16 campaign – An annual marathon blogging campaign featuring 16 articles revolving around lists of 16 VAW-related ideas/people/actions in honour of the 16 Days of Activism Against Gender Violence.
  • Our 30 For 30 campaign – Our annual Father’s Day blogging campaign featuring 30 interviews with 30 dads from around the world.

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4. Why does The Pixel Project focus on online campaigns?

We are a live worldwide grassroots-focused nonprofit with a strong emphasis on interacting with you because you too have a stake in stopping violence against women.

1 in 3 women worldwide experience gender-based violence at some point in their lives, be it domestic violence, rape, forced marriages, child marriages, street harassment, honour killings, female genital mutilation or human trafficking.

Online channels — be it social networking sites, blogs, forums or even good ol’ email — is fast becoming one of the primary ways in which people communicate all over the world. It enables us to generate these crucial conversations in a virtual environment that reaches everyone, everywhere, anytime, anywhere.

It is our hope that these conversations, once sparked online, will move into the outside world. We all need to break the taboo and to have these conversations which will lead to concrete action. Otherwise, nothing will change.

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5. Where is The Pixel Project based?

While we are a 501 (c ) 3 tax exempt non-profit organisation registered in the U.S. (California), we are a virtual organisation with no physical location or official mailing address.

Our home is our website and our presence is worldwide and takes the form of wherever our volunteers are located.

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6. So where else are you besides www.thepixelproject.net?

We write about the progress of our work, initatives, programmes and campaigns on our main blog.

We are on Facebook where we are gathering momentum with our campaign to eventually reach 1 million supporters for ending violence against women.

We are on Twitter where we tweet information about VAW news and intervention tips daily and where you can interact with us. We are also gathering momentum with our Twitter campaign to reach 1 million supporters.

We are on YouTube where we are working on uploading our media coverage videos, vlog entries, Public Service Announcements etc.

We are on Tumblr where we post selected videos and statement pictures to engage with young people from around the world.

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